You probably thought from the first picture that this was a new cupcake shop, didn’t you? Hehe. Nope! However, during my lunch break on Monday, the most exciting thing happened… there was a group of students executing a street marketing operation. I could smell the cupcakes from a mile away. The group (that included my bestie) was from INSEEC, where I did my Master’s degree, so I was anxious to get the 4-1-1 and support them in whatever way I could. I remember having to execute real-life projects, and it can be a bit complicated and stressful, but when you’ve got the right mindset it can be really fantastic.
The group creahad to create a spin-off brand from Lancôme, thus imaginary, which they chose to call Fantôme, and had to actually structure and execute a real street marketing operation to promote their product, which was “Absolue Replenishing Cream”.
From what I could see this chilly afternoon, their operation was certainly afloat because there were women of all ages on the corner of Boulevard de la Madeleine and Rue Duphot checking out what these gals sporting fushia flowers had to offer. They loored the ladies in with colorful homemade cupcakes on a silver platter, alongside their pink tinted cream ielegantly held in a plastic bag – identical to those that are used to decorate cupcakes. Not bad, eh? They sampled their cream on anyone who dared, and offered a cupcake to those who gave it a whirl, opening conversation about the project and informing them of their objective. Some women even asked where they could buy the product! The surprise at the end was of course that it isn’t real, and was an operation for a grad school course.
Talk about going all out for Uni, I sure do hope their professors see their ambition.