Posts tagged On the street

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You probably thought from the first picture that this was a new cupcake shop, didn’t you? Hehe. Nope! However, during my lunch break on Monday, the most exciting thing happened… there was a group of students executing a street marketing operation. I could smell the cupcakes from a mile away. The group (that included my bestie) was from INSEEC, where I did my Master’s degree, so I was anxious to get the 4-1-1 and support them in whatever way I could. I remember having to execute real-life projects, and it can be a bit complicated and stressful, but when you’ve got the right mindset it can be really fantastic.

The group creahad to create a spin-off brand from Lancôme, thus imaginary, which they chose to call Fantôme, and had to actually structure and execute a real street marketing operation to promote their product, which was “Absolue Replenishing Cream”.

From what I could see this chilly afternoon, their operation was certainly afloat because there were women of all ages on the corner of Boulevard de la Madeleine and Rue Duphot checking out what these gals sporting fushia flowers had to offer. They loored the ladies in with colorful homemade cupcakes on a silver platter, alongside their pink tinted cream ielegantly held in a plastic bag – identical to those that are used to decorate cupcakes. Not bad, eh? They sampled their cream on anyone who dared, and offered a cupcake to those who gave it a whirl, opening conversation about the project and informing them of their objective. Some women even asked where they could buy the product! The surprise at the end was of course that it isn’t real, and was an operation for a grad school course.

Talk about going all out for Uni, I sure do hope their professors see their ambition.

Check out their little trailer from their campaign just below, and you can check out what they’re up to on Facebook, Twitter and Instagram as well.

This week was the Kinfolk Paris picnic organized miss Rubi from She Lets Her Hair Down and Tifamade.

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It was a very lovely and whimsical picnic right at the foot of that big radio tower that everyone knows so well.

The candles were lit and duralex cups held down our place holders, and the gray skies scared us ever so slightly at the beginning. The breeze of the Seine felt so refreshing after such heat here in the city of lights. The bouffe by Tifamade was absolutely delicious (I can’t wait to order more of her sandwiches sometime!).

All in all, it was a very magical evening and it was so wonderful to meet so many interesting people who dwell in this fab city.

I am getting back into the swing of the Parisian lifestyle. My little break back home in Denver sure was an adventure and it was so lovely to rediscover the streets and places I used to know so well.

These pictures are taken at the market that pops up in my neighborhood a few times a week. It is always so fun to roam and awe over the bright colors of fruits, veggies and so much more. It makes me so ready to grab a bag of fruit and sit in a park. What are your favorite things to do in your neighborhood?

Today I went to Champagne for the first time, and I will post on this very soon. It was quite the experience and boy the French countryside is stunning.

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I just did my first contribution to the site Untapped Cities! Check it out here.

I am ready for spring. Paris, what is up with this weather?

Got back to my Denver roots last week, more posts to come on that soon!

Spending some more time in Las Vegas sounds like fun.

Check out what Laura‘s got up her sleeve lately!

Make some paper carrot cuts for Easter!

So many wonderful shoes...