Chipotle is a staple in American fast-casual restaurants. It’s not what people think of when they think of fast food. It’s not fancy. It’ s in between and it’s delicious and it’s all-around different. Chipotle’s got an environmental itch that all of the world should know about, and has set a standard of providing consumers with better quality food since 1993. It had been a since the Americans in France first heard Chipotle was on it’s way to grace France’s posh capital with its presence, and on May 24, 2012, it did.
One of the things I also find so wonderful about Chipotle is their strong brand identity. They are the cat’s pajamas and rock their ads and tag lines like there’s no tomorrow. They have a different take on sharing their products and boy is it fabulous. You can read about that here and here. You can also just check out their website to get a taste of their personality and what they’ve got to offer and why they’re not making just an ordinary burrito.
Chipotle burritos and tacos are not JUST burritos and tacos. As all Chipotle lovers know, they are made from sustainably made and grown food. They are all about Food with Integrity, which was one of the obstacles to eventually give Chipotle fans the same great tasting burrito abroad. But they did it!
Paris’s Chipotle (how exciting to say!) is settled right on a strip with oodles of American spots: Boulevard Montmartre (9ème). It is clean and spacious and open daily from 11am to 10pm. Now whenever that nostalgic memory of Chipotle comes to mind for all of us Americans in Paris, we truly have a place to go and feel at home… as tacky as that may sound… it is true. Don’t hide your excitement!
The staff was mega friendly, and the burrito was delicious (a pinch different but the same great taste). A burrito/taco/burrito bowl is a whopping 9 euros, with chips + salsa at 1.50, and chips + guac at 2.00. Some may have room to complain, but when a meal at McDo next door can be up to 7 euros, I tend to roll my eyes because this is just so much better.
For those of you that haven’t tried it, give it a whirl. Hopefully you’ll appreciate not only the delicious grub, but the message they have about sustainability and quality food. And a little word for Chipotle Paris, you’ll be seeing a lot of me. To top it off, I did run into 3 people I know there. This is a new expat hotspot. GET READY.
Allez venez nombreux et goutez un burrito de vrai qualité! Et pour ceux qui le connaissent déja… il n’y a plus besoin de nostalgie!
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20, boulevard de Montmarre
Métro: Richelieu Drouot (8, 9)
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